- 수상
- Why are consumers reluctant to user Airbnb?: The uncertainty reduction theory approach, 한국조리학회, 2024-05-25
- 논문
- 신연호, 임진영, 문형은, An Investigation of the Relationships Among Marketing Mix Variables and Brand Equity Dimensions: State-Branded Food Products, Journal of Quality Assurance in Hospitality and Tourism, 1, 1-30, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2023-07-01
- 유종식, Nancy Grace Baah, 김성섭, 문형은, Bee-Lia Chua, 한희섭, Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands, International Journal of Contemporary Hospitality Management, 1, 1-22, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2024-02-05
- 문형은, 유종식, Bee-Lia Chua, 한희섭, Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more, Journal of Travel & Tourism Marketing, 40(4), 326-344, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2023-08-02
- Bee-Lia Chua, Seongseop Kim, Tadesse Bekele Hailu, Jongsik Yu, Hyoungeun Moon, Heesup Han, Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness, Journal of Travel & Tourism Marketing, 40(3), 203-220, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2023-07-10
- 문형은, 알로타비 살만, 직무만족을 통한 여성감독자의 진정한 리더십과 호텔직원의 의무감 : 사회적 지원의 조절효과, 관광연구, 38(3), 177-201, 전국규모전문학술지(Domestic Professional Journals - NRF Registered), 2023-04-24
- Wei Quan, 문형은, 김성섭, 한희섭, Mobile, traditional, and cryptocurrency payments influence consumer trust, attitude, and destination choice: Chinese versus Koreans, International Journal of Hospitality Management, 108, 103363, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2022-10-20
- 유종식, 문형은, 빌리아추아, 한희섭, A new tourism paradigm in the marketplace: Armchair travel and destination experiences, Journal of Vacation Marketing, 0, 13567667221118639, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2022-08-09
- 빌리아추아, 김성섭, 낸시바, 문형은, 유종식, 한희섭, When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships, JOURNAL OF SUSTAINABLE TOURISM, 32(6), 1118-1141, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2023-04-11
- 문형은, 유종식, Bee-Lia Chua, 한희섭, Armchair tourism: Exploring individuals? innovative travel experience in the with-corona era, TOURISM MANAGEMENT, 93, -, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2022-06-11
- Hauyan Chan, 문형은, Millennials' staycation experience during the COVID-19 era: mixture of fantasy and reality, INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 34(7), 2620-2639, 국제전문학술지(Int'l Professional Journals - SCI(E), SSCI, AHCI, Scopus), 2022-05-03